Tested Sentences That Sell - Referral Marketing.pdf

“It is the New Hoover 150 Cleaning Ensemble, streamlined throughout, designed by Henry Dreyfus in the manner of today, and made of magnesium, which is one-third lighter than aluminium. “Do you see this light?” WOMAN: “Yes.” SALESMAN: “We call it the Dirt Finder; it sees where to clean, and it’s clean where it’s been. “This red dot is the Time -to- Empty Signal.” WOMAN: “The Time -to-Empty Si gnal?” SALESMAN: “Yes, the Time -to-Empty Signal. You may forget to empty the bag, but the Hoover won’t. “This is the Automatic Rug Adjuster. Just step on it. (Woman obeys.) That’s all you have to do. “This is the Instant Dusting Tool Converter. It is as easy as switching on a light. (Inserts Connector.) That is all you have to do.” WOMAN: “That’s all very interesting; but will the Hoover remove dog hair?” SALESMAN: “will the Hoover remove dog hair?” I’ll say it will . (Turns Hoover over.) “ Why, Mr s. Jones, do you see these brushes? We call them the Dog Hair Removers.” WOMAN: “I never knew they had Dog Hair Removers on cleaners!” SALESMAN (Spreads kapok over rug.): “Now Mrs. Jones, you see for yourself how quickly and easily this kapok is removed. Kapok is similar to dog hair, only twice as hard to remove. (Woman uses cleaner.) You like that, don’t you? “You see, the Hoover beats as it sweeps, as it lights, as it cleans. The Hoover gets the dirt and the dog hair you never knew you had.” (Senses woman is “sold.”) “You have possibly wondered why we call this our 150 Model?” WOMAN: “Yes, I have wondered.” SALESMAN: “Because you can have this cleaner with the Dog Hair Removers for the small sum of only one- fifty per week.”

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