Tested Sentences That Sell - Referral Marketing.pdf

Chapter 30 Tested Ways To Hire – Or Be Hired

What an executive looks for in an applicant. What an applicant looks for in an employer.

RECENTLY, the New York Sales Executives’ Club asked me to make a study of the present-day methods of getting a job to get first-hand facts on what the job- seeker should do and say and what the executive looks for in a job-hunter. This study was made with the able assistance of Mr. A. W. Morrison, sales manager for the McGraw-Hill Publishing Company, and Mr. Warren Rishel, president of Metal Products Exhibits, Inc. We analysed hundreds of case histories, and delved into the files of the Sales Club’s ow n Man Marketing Clinic that meets weekly to diagnose the good and bad points of men needing work to build a plan to help them “merchandise” themselves. Four Rules Laid Out The same principles that make people buy shirts, neck-ties, rowboats, and automobiles, we found, make executives hire certain man power to run their organizations, and can be used by the job-hunter to get himself suitable employment. The four tested rules for getting a job are: 1. Watch your ten-second approach. Our case histories showed that many employers judge the applicant during the first ten seconds. He catches a flash of the man’s appearance, his personality, and is or is not impressed by his first ten words. Snap judgements still rule the world, unfortunately! Therefore, the successful job-hunter will watch his opening statements. Definition of “You - Ability” By “You - Ability” is meant the ability of the applicant to get across to the executive’s side of the desk quickly and early in the interview. The use of the 2. Have “You -Ability .” 3. Have “Mesh - Ability.” 4. Have “Close - Ability.”

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