Tested Sentences That Sell - Referral Marketing.pdf

ACT II What Employers Should Look For – or How to Get a Job

Scene: The same. Mr. Rishel: The same typical American employer. Mr. Wheeler: As himself. Mr. Morrison: As the “Invisible Thoughts of the Employer.” (Makes use of chart back of employer, showing what is on employer’s mind.) The telephone rings. Mr. Rishel answers. MR. RISHEL: “Hello. Mr. Do -It- Right? He has a dealer plan for me? Well, let him in.” MR. WHEELER: “Mr. Rishel?” (Extends hand.) MR. RISHEL: “What is your name?” MR. WHEELE R: “Do -It- Right!”

MR. RISHEL: “Mr. Right?” MR. WHEELER: “Right!” MR. RISHEL: “What can I do for you?”

MR. WHEELER: “Mr. Rishel, as I told your secretary, I have a dealer plan which not only will be helpful in solving some of your dealer problems, but will be helpful to me.” MR. RISHEL: “What do you know about my problems?”

MR. WHEELER: “Fundamentally , all dealer selling problems are about the same. Aren’t they, Mr. R ishel?”

MR. RISHEL: “Yes – but we’ve got our own headaches. Our proposition is different!” MR. WHEELER: “Of course, Mr. Rishel, each product or service has its individual peculiarities. But what would you say some of your own individual headaches were?” MR. RISHEL: “Our biggest headache is to get the dealer to carry through.” MR. WHEELER: “Mr. Rishel, you’ll no doubt be interested in how the Always Progressive Corporation met that problem.”

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