Words That Suggest The Prospect See your Competitor
“Listen to me – you just can’t go wrong on this.” “Yeah, but theirs is no good.” “I wouldn’t depend on what their salesman said.” “I know my business. It don’t use up much electricity.” “It’s not heavy – I can lift it – see?”
Do Your Sentences Begin Like This?
“Look … “ “Listen … “ “See … “ “I’m telling you … “ “You see what I mean?” “Take my word for it.” “Between you and me … “ “Don’t let this go any farther, but … “ “Comic Valentine” Techniques That Lose Sales The salesman made three attempts to explain the Handy Cleaning Kit. He failed each time because he wasn’t thoroughly familiar with the attachments. The salesman just pointed to the instrument, trusting that the prospect would be worked up over it “long distance” instead of “telegraphically.” The salesman leaned on the counter, talking with the palm of one hand. The salesman had some peculiar habit, such as picking his teeth, or scratching his head. The salesman tossed the illustrated booklet in front of the prospect, hoping she would open it up and see the things in the booklet that might interest her.
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