This leading question gets him the answer he wants. Remember the Rule of A and B. Shoot out your benefits first – but prove them the next second. When you send a postcard and say, “Having a good time ….,” you pick out the best-looking scene to prove the point! The proof of the pudding is in the eating, and if you want to step up your selling ability 25%, start qualifying your statements with proof, by learning the many ways to “Say it w ith proof!”
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