The “Your Opinion” Approach Another interesting question-mark approach devised for this butter-and-egg house is the “your opinion” approach. With the assistance of M. A. McCarron, sales manager, this approach was devised: “I’m from the Bickley Company. I have been sent to get YOUR OPINI ON on how we can help grocers increase their butter and egg business! How much better this approach is that the usual, “Need any eggs today?” or “How ya fixed for butter, Mr Jones?” Ask people for their opinions. It is good philosophy; both of you will get along better and learn a lot more. Try it on your next customer – or the next friend you meet. Another good rule to remember is: When you are “lost for words” – ask questions! But, make sure the questions are not obvious, for the farmer’s daughter has moved to town.
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