Personal Development Hacks - Referral Marketing.pdf

Set the Tone: Tips for Smoother Communication Have you ever heard someone’s words, but because of their delivery, you digested an entirely different message than the one that was intended? Tone is an undeniable part of how people communicate, in business and in personal interactions. Let’s face it — if we’re going to earn the trust of our clients, we have to relate to them through more than words. The same goes for friends, spouses and everyone else. Factors such as consistency, positivity and professionalism really matter. Over the years, I’ve learned a few things about tone and the way I come across in notes, emails, texts, voicemail and social media platforms. There’s no body language or eye contact for this type of communication, but these tips will help you navigate the murky waters so you come across the right way with everyone. Be professional in online correspondence. We all understand what being professional means in person — dressing appropriately, being friendly and courteous — but what about for online communication? There are certain things to keep in mind. Go easy on the kid stuff. I’m talking about memes, emojis or shortening words and phrases from “seriously” to “srsly” or “to be honest” to “tbh.” These are the hallmarks of Generation Z, and they should be used sparingly when it comes to professional communication, if at all. If you’re texting a client or prospect, take the time to read over the text for typos and errors.

While you should become friendly and comfortable with your clients, it’s best to err on the side of caution when you aren’t certain of someone’s sense of humor or fluency in modern lingo.

ALWAYS stay away from politics, religion, offensive jokes or anything that might come across the “wrong way” to a prospect or client. You don’t want to lose a listing because of your tasteless remark about Nancy Pelosi, do you?

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