Personal Development Hacks - Referral Marketing.pdf

Now, for negative language. I bet you’re thinking to yourself, “I would never say anything rude to anyone!” Well, that isn’t exactly what I mean. Consider this sentence that uses negative language:

I went to the trouble of emailing a prospect.

What do you notice about that sentence? Because the word “trouble” is in it, it comes across as negative. We could turn it around and make it more positive by saying something like this:

I put effort into emailing a prospect.

See the difference?

Don’t get paranoid though — just check over your correspondence with others and ask yourself whether it is worded in a pleasant way. Ask for feedback. When you’re truly stuck on an email or any kind of professional correspondence, I always recommend asking family, close friends or colleagues for a little advice. Sometimes, we can’t exactly tell how we’re coming across, and someone else can shed light. If you want to take things a step further, there is such a thing as a professional to help you with your tone and communication, and you might find hiring one worthwhile if you’re striking out or questioning your interpersonal skills.

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