How to Win Friends and Influence People - Referral Marketing.pdf

thanked me for taking over the project. She introduced Rose and Jane as my helpers and then ran off. "A great silence ensued. Realizing that the cash box was a symbol of authority (of sorts), I gave the box to Rose and explained that I might not be able to keep the money straight and that if she took care of it I would feel better. I then suggested to Jane that she show two teenagers who had been assigned to refreshments how to operate the soda machine, and I asked her to be responsible for that part of the project. “The evening was very enjoyable with Rose happily counting the money, Jane supervising the teenagers, and me enjoying the concert.” You don’t have to wait until you are ambassador to France or chairman of the Clambake Committee of your lodge before you use this philosophy of appreciation. You can work magic with it almost every day. If, for example, the waitress brings us mashed potatoes when we have ordered French fried, let’s say: “I’m sorry to trouble you, but I prefer French fried.” She’ll probably reply, “No trouble at all” and will be glad to change the potatoes, because we have shown respect for her. Little phrases such as “I’m sorry to trouble you,” “Would you be so kind as to ----? " "Won't you please?” " Would you mind?” “Thank you” - little courtesies like these oil the cogs of the monotonous grind of everyday life—and, incidentally, they are the hallmark of good breeding. Let’s take another illustration. Hall Caine’s novels—The Christian, The Deemster, The Manxman, among them—were all best-sellers in the early part of this century. Millions of people read his novels, countless millions. He was the son of a blacksmith. He never had more than eight years’ schooling in his life; yet when he died he was the richest literary man of his time. The story goes like this: Hall Caine loved sonnets and ballads; so he devoured all of Dante Gabriel Rossetti’s poetry. He even wrote a lecture chanting the praises of Rossetti’s artistic achievement-and sent a copy to Rossetti himself. Rossetti was delighted. “Any young man who has such an exalted opinion of my ability,” Rossetti probably said to himself, “must be brilliant,” So Rossetti invited this blacksmith’s son to come to London and act as his secretary. That was the turning

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