How to Win Friends and Influence People - Referral Marketing.pdf

The unvarnished truth is that almost all the people you meet feel themselves superior to you in some way, and a sure way to their hearts is to let them realize in some subtle way that you recognize their importance, and recognize it sincerely. Remember what Emerson said: “Every man I meet is my superior in some way. In that, I learn of him.” And the pathetic part of it is that frequently those who have the least justification for a feeling of achievement bolster up their egos by a show of tumult and conceit which is truly nauseating. As Shakespeare put it: ". . . man, proud man, Drest in a little brief authority, . . . Plays such fantastic tricks before high heaven, As make the angels weep.” I am going to tell you how business people in my own courses have applied these principles with remarkable results. Let’s take the case of a Connecticut attorney (because of his relatives he prefers not to have his name mentioned). Shortly after joining the course, Mr. R----- drove to Long Island with his wife to visit some of her relatives. She left him to chat with an old aunt of hers and ther rushed off by herself to visit some of the younger relatives. Since he soon had to give a speech professionally on how he applied the principles of appreciation, he thought he would gain some worthwhile experience talking with the elderly lady. So he looked around the house to see what he could honestly admire. “This house was built about 1890, wasn’t it?” he inquired. “Yes,” she replied, “that is precisely the year it was built.” “It reminds me of the house I was born in,” he said. “It’s beautiful. Well built. Roomy. You know, they don’t build houses like this anymore.” “You’re right,” the old lady agreed. “The young folks nowadays don’t care for beautiful homes. All they want is a small apartment, and then they go off gadding about in their automobiles. “This is a dream house,” she said in a voice vibrating with tender memories. “This house was built with love. My husband and I dreame about it for years before we built it. We didn’t have an architect. We planned it all ourselves."

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