How to Win Friends and Influence People - Referral Marketing.pdf

could use the next day in business interviews and in speaking before groups. So he was forced to be swift and practical. Consequently, he developed a system of training that is unique - a striking combination of public speaking, salesmanship, human relations and applied psychology. A slave to no hard-and-fast rules, he developed a course that is as real as the measles and twice as much fun. When the classes terminated, the graduates formed clubs of their own and continued to meet fortnightly for years afterward. One group of nineteen in Philadelphia met twice a month during the winter season for seventeen years. Class members frequently travel fifty or a hundred miles to attend classes. One student used to commute each week from Chicago to New York. Professor William James of Harvard used to say that the average person develops only 10 percent of his latent mental ability. Dale Carnegie, by helping business men and women to develop their latent possibilities, created one of the most significant movements in adult education LOWELL THOMAS 1936

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