How to Win Friends and Influence People - Referral Marketing.pdf

Guinea. As I read the letter, I said to myself, “Thank God, I am not married to that woman.” I felt like writing and telling her that although I had made a mistake in geography, she had made a far greater mistake in common courtesy. That was to be just my opening sentence. Then I was going to roll up my sleeves and tell her what I really thought. But I didn’t. I controlled myself. I realized that any hotheaded fool could do that - and that most fools would do just that. I wanted to be above fools. So I resolved to try to turn her hostility into friendliness. It would be a challenge, a sort of game I could play. I said to myself, "After all, if I were she, I would probably feel just as she does.” So, I determined to sympathize with her viewpoint. The next time I was in Philadelphia, I called her on the telephone. The conversation went something like this: ME: Mrs. So-and-So, you wrote me a letter a few weeks ago, and I want to thank you for it. SHE: (in incisive, cultured, well-bred tones): To whom have I the honor of speaking? ME: I am a stranger to you. My name is Dale Carnegie. You listened to a broadcast I gave about Louisa May Alcott a few Sundays ago, and I made the unforgivable blunder of saying that she had lived in Concord, New Hampshire. It was a stupid blunder, and I want to apologize for it. It was so nice of you to take the time to write me. SHE : I am sorry, Mr. Carnegie, that I wrote as I did. I lost my temper. I must apologize. ME: No! No! You are not the one to apologize; I am. Any school child would have known better than to have said what I said. I apologized over the air the following Sunday, and I want to apologize to you personally now. SHE : I was born in Concord, Massachusetts. My family centuries, and I am very proud of my native state. I was really quite distressed to hear you say that Miss Alcott had lived in New Hampshire. But I am really ashamed of that letter. ME: I assure you that you were not one-tenth as distressed as I am. My error didn’t

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