How to Win Friends and Influence People - Referral Marketing.pdf

The manager had to agree that an eight-hour shut down was more desirable than several days'. By sympathizing with the manager’s desire to keep his patrons happy, Mr. Mangum was able to win the hotel manager to his way of thinking easily and without rancor. Joyce Norris, a piano teacher in St, Louis, Missouri, told of how she had handled a problem piano teachers often have with teenage girls. Babette had exceptionally long fingernails. This is a serious handicap to anyone who wants to develop proper piano-playing habits. Mrs. Norris reported: “I knew her long fingernails would be a barrier for her in her desire to play well. During our discussions prior to her starting her lessons with me, I did not mention anything to her about her nails. I didn’t want to discourage her from taking lessons, and I also knew she would not want to lose that which she took so much pride in and such great care to make attractive. “After her first lesson, when I felt the time was right, I said: ‘Babette, you have attractive hands and beautiful fingernails. If you want to play the piano as well as you are capable of and as well as you would like to, you would be surprised how much quicker and easier it would be for you, if you would trim your nails shorter. Just think about it, Okay?’ She made a face which was definitely negative. I also talked to her mother about this situation, again mentioning how lovely her nails were. Another negative reaction. It was obvious that Babette’s beautifully manicured nails were important to her. “The following week Babette returned for her second lesson. Much to my surprise, the fingernails had been trimmed. I complimented her and praised her for making such a sacrifice. I also thanked her mother for influencing Babette to cut her nails. Her reply was ‘Oh, I had nothing to do with it. Babette decided to do it on her own, and this is the first time she has ever trimmed her nails for anyone.’ " Did Mrs. Norris threaten Babette? Did she say she would refuse to teach a student with long fingernails? No, she did not. She let Babette know that her finger-nails were a thing of beauty and it would be a sacrifice to cut them. She implied, “I sympathize with you - I know it won’t be easy, but it will pay off in your better musical development.” Sol Hurok was probably America’s number one impresario. For almost half a

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