How to Win Friends and Influence People - Referral Marketing.pdf

The principle? Let Charles Schwab say it in his own words: “The way to get things done,” say Schwab, “is to stimulate competition. I do not mean in a sordid, money-getting way, but in the desire to excel.” The desire to excel! The challenge! Throwing down the gauntlet! An infallible way of appealing to people of spirit. Without a challenge, Theodore Roosevelt would never have been President of the United States. The Rough Rider, just back from Cuba, was picked for governor of New York State. The opposition discovered he was no longer a legal resident of the state, and Roosevelt, frightened, wished to withdraw. Then Thomas Collier Platt, then U.S. Senator from New York, threw down the challenge. Turning suddenly on Theodore Roosevelt, he cried in a ringing voice: “Is the hero of San Juan Hill a coward?” Roosevelt stayed in the fight - and the rest is history. A challenge not only changed his life; it had a real effect upon the future of his nation. “All men have fears, but the brave put down their fears and go forward, sometimes to death, but always to victory” was the motto of the King’s Guard in ancient Greece. What greater challenge can be offered than the opportunity to overcome those fears? When Al Smith was governor of New York, he was up against it. Sing Sing, at the time the most notorious penitentiary west of Devil's Island, was without a warden. Scandals had been sweeping through the pristin walls, scandals and ugly rumors. Smith needed a strong man to rule Sing Sing - an iron man. But who? He sent for Lewis E. Lawes of New Hampton. “How about going up to take charge of Sing Sing?” he said jovially when Lawes stood before him. “They need a man up there with experience.” Lawes was flabbergasted. He knew the dangers of Sing Sing. It was a political appointment, subject to the vagaries of political whims. Wardens had come and gone - one had lasted only three weeks. He had a career to consider. Was it worth the risk?

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