PRINCIPLE 2 - Show respect for the other person’s opinions. Never say, “You’re wrong.” PRINCIPLE 3 - If you are wrong, admit it quickly and emphatically. PRINCIPLE 4 - Begin in a friendly way. PRINCIPLE 5 - Get the other person saying “yes, yes” immediately. PRINCIPLE 6 - Let the other person do a great deal of the talking. PRINCIPLE 7 - Let the other person feel that the idea is his or hers. PRINCIPLE 8 - Try honestly to see things from the other person’s point of view. PRINCIPLE 9 - Be sympathetic with the other person’s ideas and desires. PRINCIPLE 10 - Appeal to the nobler motives.
PRINCIPLE 11 - Dramatize your ideas. PRINCIPLE 12 - Throw down a challenge.
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