How to Win Friends and Influence People - Referral Marketing.pdf

3 - TALK ABOUT YOUR OWN MISTAKES FIRST My niece, Josephine Carnegie, had come to New York to be my secretary. She was nineteen, had graduated from high school three years previously, and her business experience was a trifle more than zero. She became one of the most proficient secretaries west of Suez, but in the beginning, she was - well, susceptible to improvement. One day when I started to criticize her, I said to myself: “Just a minute, Dale Carnegie; just a minute. You are twice as old as Josephine. You have had ten thousand times as much business experience. How can you possibly expect her to have your viewpoint, your judgment, your initiative - mediocre though they may be? And just a minute, Dale, what were you doing at nineteen? Remember the asinine mistakes and blunders you made? Remember the time you did this . . . and that . . . ?" After thinking the matter over, honestly and impartially, I concluded that Josephine’s batting average at nineteen was better than mine had been - and that, I’m sorry to confess, isn’t paying Josephine much of a compliment. So after that, when I wanted to call Josephine’s attention to a mistake, I used to begin by saying, “You have made a mistake, Josephine, but the Lord knows, it’s no worse than many I have made. You were not born with judgment. That comes only with experience, and you are better than I was at your age. I have been guilty of so many stupid, silly things myself, I have very little incliion to criticize you or anyone. But don’t you think it would have been wiser if you had done so and so?" It isn’t nearly so difficult to listen to a recital of your faults if the person criticizing begins by humbly admitting that he, too, is far from impeccable. E. G. Dillistone, an engineer in Brandon, Manitoba, Canada, was having problems with his new secretary. Letters he dictated were coming to his desk for signature with two or three spelling mistakes per page. Mr. Dillistone reported how he handled this: “Like many engineers, I have not been noted for my excellent English or spelling. For years I have kept a little black thumb - index book for words I had trouble spelling. When it became apparent that merely pointing out the errors was not going to cause my secretary to do more proofreading and dictionary work, I resolved to take another approach. When the next letter came to my attention that had errors in

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