How to Win Friends and Influence People - Referral Marketing.pdf

The moment those words were out of von Bülow's mouth, he realized he had made a grave mistake. The Kaiser blew up. “You consider me a donkey,” he shouted, “capable of blunders you yourself could never have committed!” Von Bülow's knew that he ought to have praised before he condemned; but since that was too late, he did the next best thing. He praised after he had criticized. And it worked a miracle. "I'm far from suggesting that,” he answered respectfully. “Your Majesty surpasses me in manv respects; not only of course, in naval and military knowledge but above all, in natural science. I have often listened in admiration when Your Majesty explained the barometer, or wireless telegraphy, or the Roentgen rays. I am shamefully ignorant of all branches of natural science, have no notion of chemistry or physics, and am quite incapable of explaining the simplest of natural phenomena. But,” von Büllow continued, “in compensation, I possess some historical knowledge and perhaps certain qualities useful in politics, especially in diplomacy.” The Kaiser beamed. Von Bulow had praised him. Von Bülow had exalted him and humbled himself. The Kaiser could forgive anything after that. “Haven’t I always told you," he exclaimed with enthusiasm, “that we complete one another famously? We should stick together, and we will!" He shook hands with von Bülow, not once, but several times. And later in the day he waxed so enthusiastic that he exclaimed with doubled fists, “If anyone says anything to me against Prince von Bülow, I shall punch him in the nose.” Von Bülow saved himself in time - but, canny diplomat that he was, he nevertheless had made one error: he should have begun by talking about his own shortcomings and Wilhelm’s superiority - not by intimating that the Kaiser was a half-wit in need of a guardian. If a few sentences humbling oneself and praising the other party can turn a haughty, insulted Kaiser into a staunch friend, imagine what humility and praise can do for you and me in our daily contacts. Rightfully used, they will work veritable miracles in human relations.

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