How to Win Friends and Influence People - Referral Marketing.pdf

6 - HOW TO SPUR PEOPLE ON TO SUCCESS Pete Barlow was an old friend of mine. He had a dog-and-pony act and spent his life traveling with circuses and vaudeville shows. I loved to watch Pete train new dogs for his act. I noticed that the moment a dog showed the slightest improvement, Pete patted and praised him and gave him meat and made a great to-do about it. That’s nothing new. Animal trainers have been using that same technique for centuries. Why, I wonder, don’t we use the same common sense when trying to change people that we use when trying to change dogs? Why don’t we use meat instead of a whip? Why don’t we use praise instead of condemnation? Let us praise even the slightest improvement. That inspires the other person to keep on improving. In his book I Ain’t Much, Baby-But I’m All I Got , the psychologist Jess Lair comments: “Praise is like sunlight to the warm human spirit we cannot flower and grow without it. And yet, while most of us are only too ready to apply to others the cold wind of criticism, we are somehow reluctant to give our fellow the warm sunshine of praise.” I can look back at my own life and see where a few words of praise have sharply changed my entire future. Can’t you say the same thing about your life? History is replete with striking illustrations of the sheer witchery raise. For example, many years ago a boy of ten was working in a factory in Naples, He longed to be a singer, but his first teacher discouraged him. “You can’t sing,” he said. "You haven’t any voice at all. It sounds like the wind in the shutters.” But his mother, a poor peasant woman, put her arms about him and praised him and told him she knew he could sing, she could already see an improvement, and she went barefoot in order to save money to pay for his music lessons. That peasant mother’s praise and encouragement changed that boy’s life. His name was Enrico Caruso, and he became the greatest and most famous opera singer of his age. In the early nineteenth century, a young man in London aspired to be a writer. But everything seemed to be against him. He had never been able to attend school more than four years. His father had been flung in jail because he couldn’t pay his debts,

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