How to Win Friends and Influence People - Referral Marketing.pdf

children. It seemed that, as in so many families, mother and dad’s chief form of communication with the children was yelling at them. And, as in so many cases, the children became a little worse rather than better after each such session - and so did the parents. There seemed to be no end in sight for this problem. Mr. Ringelspaugh determined to use some of the principles he was learning in our course to solve this situation. He reported: “We decided to try praise instead of harping on their faults. It wasn’t easy when all we could see were the negative things they were doing; it was really tough to find things to praise. We managed to find something, and within the first day or two some of the really upsetting things they were doing quit happening. Then some of their other faults began to disappear. They began capitalizing on the praise we were giving them. They even began going out of their way to do things right. Neither of us could believe it. Of course, it didn’t last forever, but the norm reached after things leveled off was so much better. It was no longer necessary to react the way we used to. The children were doing far more right things than wrong ones.” All of this was a result of praising the slightest improvement in the children rather than condemning everything they did wrong. This works on the job too. Keith Roper of Woodland Hills, California, applied this principle to a situation in his company. Some material came to him in his print shop which was of exceptionally high quality. The printer who had done this job was a new employee who had been having difficulty adjusting to the job. His supervisor was upset about what he considered a negative attitude and was seriously thinking of terminating his services. When Mr. Roper was informed of this situation, he personally went over to the print shop and had a talk with the young man. He told him how pleased he was with the work he had just received and pointed out it was the best work he had seen produced in that shop for some time. He pointed out exactly why it was superior and how important the young man’s contribution was to the company, Do you think this affected that young printer’s attitude toward the company? Within days there was a complete turnabout. He told several of his co-workers about the conversation and how someone in the company really appreciated good work. And from that day on, he was a loyal and dedicated worker. What Mr. Roper did was not just flatter the young printer and say “You’re good.” He specifically pointed out how his work was superior Because he had singled out a specific accomplishment, rather than just making general flattering remarks, his

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