How to Win Friends and Influence People - Referral Marketing.pdf

Georgette Leblanc, in her book Souvenirs, My Life with Maeterlinck, describes the startling transformation of a humble Belgian Cinderella. “A servant girl from a neighboring hotel brought my meals,” she wrote. “She was called ‘Marie the Dish washer’ because she had starte her career as a scullery assistant. She was a kind of monster, cross-eyed, bandylegged, poor in flesh and spirit. “One day, while she was holding my plate of macaroni in her red hand, I said to her point-blank, ‘Marie, you do not know what treasures are within you.’ “Accustomed to holding back her emotion, Marie waited a few moments, not daring to risk the slightest gesture for fear of a castastrophe. Then she put the dish on the table, sighed and said ingenuously, ‘Madame, I would never have believed it.’ She did not doubt, she did not ask a question. She simply went back to the kitchen and repeated what I had said, and such is the force of faith that no one made fun of her. From that day on, she was even given a certain consideration. But the most curious change of all occurred in the humble Marie herself. Believing she was the tabernacle of unseen marvels, she began taking care of her face and body so carefully that her starved youth seemed to bloom and modestly hide her plainness. “Two months later, she announced her coming marriage with the nephew of the chef. ‘I’m going to be a lady,’ she said, and thanked me. A small phrase had changed her entire life.” Georgette Leblanc had given “Marie the Dishwasher” a reputation to live up to - and that reputation had transformed her. Bill Parker, a sales representative for a food company in Daytona Beach, Florida, was very excited about the new line of products his company was introducing and was upset when the manager of a large independent food market turned down the opportunity to carry it in his store. Bill brooded all day over this rejection and decided to return to the store before he went home that evening and try again. “Jack,” he said, “since I left this morning I realized I hadn’t given you the entire picture of our new line, and I would appreciate some of your time to tell you about the points I omitted. I have respected the fact that you are always willing to listen and are big enough to change your mind when the facts warrant a change.”

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