How to Win Friends and Influence People - Referral Marketing.pdf

PRINCIPLE 4 - Ask questions instead of giving direct orders. PRINCIPLE 5 - Let the other person save face. PRINCIPLE 6 - Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.” PRINCIPLE 7 - Give the other person a fine reputation to live up to. PRINCIPLE 8 - Use encouragement. Make the fault seem easy to correct. PRINCIPLE 9 - Make the other person happy about doing the thing you suggest.

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