How to Win Friends and Influence People - Referral Marketing.pdf

10 - AN APPEAL THAT EVERYBODY LIKES........................................................... 166 11 - THE MOVIES DO IT. TV DOES IT....WHY DON’T YOU DO IT?...................... 171 12 - WHEN NOTHING ELSE WORKS, TRY THIS..................................................... 175 PART FOUR: How to Change People Without Giving Offense ..................................... 179 1 - IF YOU MUST FIND FAULT, THIS IS THE WAY TO BEGIN............................. 179 2 - HOW TO CRITICIZE....AND NOT BE HATED FOR IT........................................ 184 3 - TALK ABOUT YOUR OWN MISTAKES FIRST................................................... 187 4 - NO ONE LIKES TO TAKE ORDERS..................................................................... 191 5 - LET THE OTHER PERSON SAVE FACE............................................................... 193 6 - HOW TO SPUR PEOPLE ON TO SUCCESS......................................................... 196 7 - GIVE A DOG A GOOD NAME............................................................................... 200 8 - MAKE THE FAULT SEEM EASY TO CORRECT.................................................. 204 9 - MAKING PEOPLE GLAD TO DO WHAT YOU WANT....................................... 208

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