How to Win Friends and Influence People - Referral Marketing.pdf

apologized for preaching a sermon. “I am telling you,” he said, “the same things your preacher would tell you, but remember, you have to be interested in people if you want to be a successful writer of stories.” If that is true of writing fiction, you can be sure it is true of dealing with people face-to-face. I spent an evening in the dressing room of Howard Thurston the last time he appeared on Broadway - Thurston was the acknowledged dean of magicians. For forty years he had traveled all over the world, time and again, creating illusions, mystifying audiences, and making people gasp with astonishment. More than 60 million people had paid admission to his show, and he had made almost $2 million in profit. I asked Mr. Thurston to tell me the secret of his success. His schooling certainly had nothing to do with it, for he ran away from home as a small boy, became a hobo, rode in boxcars, slept in haystacks, begged his food from door to door, and learned to read by looking out of boxcars at signs along the railway. Did he have a superior knowledge of magic? No, he told me hundreds of books had been written about legerdemain and scores of people knew as much about it as he did. But he had two things that the others didn’t have. First, he had the ability to put his personality across the footlights. He was a master showman. He knew human nature. Everything he did, every gesture, every intonation of his voice, every lifting of an eyebrow had been carefully rehearsed in advance, and his actions were timed to split seconds. But, in addition to that, Thurston had a genuine interest in people. He told me that many magicians would look at the audience and say to themselves, “Well, there is a bunch of suckers out there, a bunch of hicks; I’ll fool them all right.” But Thurston’s method was totally different. He told me that every time he went on stage he said to himself: “I am grateful because these people come to see me, They make it possible for me to make my living in a very agreeable way. I’m going to give them the very best I possibly can.” He declared he never stepped in front of the footlights without first saying to himself over and over: “I love my audience. I love my audience.” Ridiculous? Absurd? You are privileged to think anything you like. I am merely passing it on to you without comment as a recipe used by one of the most famous magicians of all time.

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