How to Win Friends and Influence People - Referral Marketing.pdf

had a rip-roaring good time conducting their business. Later, I saw those people change as the fun became work. The business had grown dull, They lost all joy in it, and they failed.” You must have a good time meeting people if you expect them to have a good time meeting you. I have asked thousands of business people to smile at someone every hour of the day for a week and then come to class and talk about the results. How did it work? Let’s see. . . Here is a letter from William B. Steinhardt, a New York stockbroker. His case isn’t isolated. In fact, it is typical of hundreds of cases. “1 have been married for over eighteen years,” wrote Mr. Steinhardt, “and in all that time I seldom smiled at my wife or spoke two dozen words to her from the time I got up until I was ready to leave for business. I was one of the worst grouches who ever walked down Broadway. “When you asked me to make a talk about my experience with smiles, I thought I would try it for a week. So the next morning, while combing my hair, I looked at my glum mug in the mirror and said to myself, ‘Bill, you are going to wipe the scowl off that sour puss of yours today. You are going to smile. And you are going to begin right now.’ As I sat down to breakfast, I greeted my wife with a ‘Good morning, my dear,’ and smiled as I said it. “You warned me that she might be surprised. Well, you underestimated her reaction. She was bewildered. She was shocked. I told her that in the future she could expect this as a regular occurrence, and I kept it up every morning. “This changed attitude of mine brought more happiness into our home in the two months since I started than there was during the last year. “As I leave for my office, I greet the elevator operator in the apartment house with a ‘Good morning’ and a smile, I greet the doorman with a smile. I smile at the cashier in the subway booth when I ask for change. As I stand on the floor of the Stock Exchange, I smile at people who until recently never saw me smile. “I soon found that everybody was smiling back at me, I treat those who come to me with complaints or grievances in a cheerful manner, I smile as I listen to them and I find that adjustments are accomplished much easier. I find that smiles are bringing

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