Listing Presentation Guide - Referral Marketing.pdf

This presentation type is heavy on visuals and marketing strategies for the home. It can be emotional, but it does not have to be. Here are reasons you might want to consider this kind of presentation: ● The prospects are more visual or artistic in nature ● You met the prospects at a marketing event, such as an open house, and they liked what they saw ● The home or neighborhood is modern and/or attractive and will be easy to market to buyers ● The prospects are very ready to sell but need the “icing on the cake” The “My Success Speaks for Itself” Focus The third focus is based on your success stories and/or the success stories of people in your brokerage. Here are some reasons you might choose this type: ● You are dealing with prospects who work in sales or a “people-oriented” profession ● You have a particularly impressive portfolio ● The prospects were referred to you by someone else who enjoyed working with you ● The prospects mention that they’ve heard of you or heard of your company