Listing Presentation Guide - Referral Marketing.pdf

The top tier of agents pump-up their style and wear business attire any time they meet a potential or current client. For men, that includes a suit or jacket and dress slacks, business shirt and tie, dark socks and shoes. Women will wear pants or skirt suit with closed-toe pumps. It pays to invest in upscale and classic suits you can change up with different ties or scarves. Buy a new, pricey suit each year, and eventually, you’ll have an impressive wardrobe that’s always in style. Don’t wait until the morning of your listing appointment and pick out any old blouse or collared shirt that happens to be sitting in the clean laundry pile. Your ensemble should not only be flattering, it should also work with the rest of your branding material — such as logo and website — and complement those colors. Go with bold shades that complement your skin, eyes and hair, and

remember to keep accessories minimal — the focus should be on you. Unsure about what colors to wear? Consider these common associations. ● Red - Authority ● White - Simplicity ● Black - Professionalism

● Gray - Stability ● Blue - Sincerity ● Green - Ease ● Purple - Creativity

Which car to drive Cars are part of a real estate professional’s brand. Although clients may never see an agent’s office, they almost always see his car. The Market Leader “Habits” survey found that agents mostly drive sedans and SUVS, choosing neutral colors like white, silver/grey or black. Here are a few other tips: ● Make sure whatever you drive is clean and clutter-free. ● If you’re driving potential or current clients around, choose a car that is comfortable. ● Keep mileage in mind. You’ll be putting thousands of miles on that car each year, and you don’t want to go broke filling it up a gas guzzler every day. ● Don’t buy a high-maintenance car that will spend most of its life in the shop, draining your time and budget. ● Pick a car you can afford. As you get more successful, you’ll be able to lease fancier cars. But while you’re building your business, chose a car that fits your budget.