Listing Presentation Guide - Referral Marketing.pdf

During the tour, pay attention to what the prospects say about each part of the house and how they seem to feel about it. ​ Do not​ take out your phone and snap photos yet, or make it seem that this initial tour is for any other purpose but to see the home and listen to their stories. Talking about the home at this juncture should be done carefully and with respect for their time in it. Whatever you do, ​ DO NOT​ criticize anything out loud, even if the walls are pink and the floors are kelly green. Even if they say disparaging things about the house themselves, refrain from joining them. Here are a few things to say if the house is not what you expected: “Your house has a lot of character and great features. With the right touches, it will attract lots of buyers.” “You guys put a lot of thought into decorating and loving your home! I’m sure new owners will do the same thing.” “The best houses have personal touches, and yours definitely does. It will be easy to show buyers how to make it their own, too.”

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