Remember, YOU are Your Own Presentation A great listing presentation is more than just slides and photos and statistics. It’s how you deliver it. Here are some tips, inspired by Chet Holmes in his book The Ultimate Sales Machine, to keep the homeowners engaged, interested and hanging onto every word you say. I highly recommend Holmes’ book, particularly Chapter 8, for more great presentation advice. ● Keep Each Slide or Page Sweet and Short Don’t overload each slide with information. Stick to just a few bullet points. ● Move Quickly As you move through the slides in your presentation, the goal should be fewer than five minutes on each. The owners will get bored if you talk for too long about one topic! ● Blow Their Minds Statistics can be dull, but they don’t have to be. Choose statistics that will keep the homeowners raising their eyebrows. Sometimes a comparison can help as well. For example, if only 2 homes in the owners’ neighborhood sold last year, but 8 have already sold this year, highlight the year before to show the difference. ● Share a Story or Two Human beings enjoy stories, so try to incorporate at least one anecdote from your own experience into the presentation. ● Pique Their Curiosity You can keep your prospects suspenseful and curious by leading up to a conclusion. The conclusion could be a price a home sold for, the number of days it took to sell, or anything you think will grab their attention. ● Keep Text Catchy Any text on slides should be catchy and brief, not long-winded. ● Practice Confidence, Not Cockiness During your presentation, remain the relaxed and friendly person you were during the introduction and the home tour. They’ve already learned to like that person!
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