Past Clients Guide - Referral Marketing.pdf

The Conclusion How did you feel at the end of the process? What are the clients’ emotions? Relief? Nostalgia? Joy? What would you tell other people about this experience? Encourage the clients to talk the part you played as their agent. Any additional thoughts? Let them wrap up however they choose. How to Record Your Case Study Interview Here are a few tips from our Smart Agents videographer on capturing a great video. Set up your smartphone as a camera. Don’t fret if you don’t have fancy equipment for capturing video; you won’t need it. You can easily use your iPhone or Android phone to record the video, and even edit it with free applications afterward. Simply use your camera application built into your phone and switch it to “video” mode. Practice recording and stopping a few times before the interview. Frame the shot. Hold the phone to the right side of your face. This ensures that the client(s) can look at you while they are talking and not at the camera. Make sure their head is near the edge of the frame on one side. For the remainder of the frame, consider staging the area or putting their home in the background, if possible. Consider the lighting. Avoid having windows behind the clients for best lighting results. Windows behind you, the interviewer, on the other hand, will cast a flattering light on faces. Using a wireless mic? If you decide to purchase a wireless microphone for better sound (you can buy these on Amazon), tell the client to run it under their shirt and clip it to the top for best results. What if the clients prefer to record themselves? Sometimes, clients would rather record themselves in “selfie style” with their own phones. This is

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