Chapter 7: Get Back in Touch with Former Clients and Get Reviews Don’t sweat it if you haven't been surveying and collecting testimonials after each closing. Here are some effective ways you can reach out to past clients to collect their feedback on your services, even if you have not spoken to them recently. Starting the Conversation with a Friendly Message Ask About Their House or Neighborhood Send a friendly message and ask clients how they are enjoying their new homes. You could say something like: ● How’s it going at your new home? I bet you’re enjoying that gorgeous swimming pool and deck. ● How are you settling in? Have you hosted a dinner party in that fabulous kitchen yet? ● I was just thinking about you guys, and I wondered if you ever got that garden planted that you were talking about! ● How are you enjoying your new neighborhood? There are so many cool restaurants nearby! Ask About Their Life Particularly if you and your former customers are connected on social media, you shouldn't have any problem bringing up conversations with them about their lives. This will show them that you have a genuine interest in them and how their lives are going. It also tells them you remember them as much more than a transaction. Try saying something like: ● I saw the photos of your daughter’s wedding. Congratulations! It looked like a beautiful day. ● Are you enjoying life in your community? Have you met any neighbors? ● I absolutely love the photos of your new puppy. What’s his/her name? ● A friend told me about a great new restaurant on your side of town, and I wanted to share with you. Offer Home-Related Tips or Contacts Home improvement tips or reminders are something that past clients will appreciate, as well. For the best results, if you are sending a personalized email (not a newsletter — though home
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