Share-a-Selfie Giveaway Who doesn’t love taking a good selfie? Visit pretty much any social media platform, and you’re going to see a selfie picture — or a dozen. Since people take selfies all the time, how hard can it be to get them to take a selfie promoting your brand, especially if there’s some incentive for them? For this giveaway, you should have a fun prize that people will want but that isn’t so expensive you can’t afford to buy a bunch of them. Gift cards are probably the best choice, as you can get one for $20-$50 a pop and won’t break the bank. There are also websites where you can buy discounted gift cards. With your prize selected, log into your social media profiles and tell all of your past clients that if they take a selfie of themselves and complete the survey or write a review, you’ll send them a prize. The beauty of this method is that there’s no contest: A person posts a selfie, and they get a prize. That makes it an easy sell. The fact that it’s a selfie giveaway is also great because you not only get a text testimonial but a photograph that helps viewers feel confident the person who wrote the testimonial is a real client, and not someone you just made up to make yourself look good. Of course, you don’t want to give away prizes to people who write really brief and/or useless testimonials. Make sure you dictate in the giveaway rules what sort of length/quality of testimonial will qualify for the prize. Or, you can use a survey. “Welcome Home” Photo Giveaway For this giveaway, ask clients to share a photograph of their new home and post it on your social media channels, along with a review for your services or a completed survey. Even if the home was sold a while ago, you can drum up excitement for their new living arrangement by inviting them to post a picture and review in exchange for a prize. In this case, as well as other instances, don’t forget to share on your social media channels everyone who is participating. Third-Party Review Giveaway To encourage reviews on sites such as Zillow, Google or Yelp, you could promote a giveaway on your social media pages in which you will randomly select a reviewer once a month and give them a small prize of some kind. Do this every month, so you have a never-ending stream of current reviews coming in. And share the winners, so new participants will feel encouraged to participate.
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