This is the most important part of your newsletter. Remember that the best content is simply meant to help the reader — not to ask them for something. You don’t need to write the content yourself. You can curate content and put it together in one place. For example, place an article on Christmas decorating tips in the newsletter with an excerpt of a few tips, then link to the actual article. It doesn’t matter if you wrote it — if it's useful, the reader will know you recommended it to them. Here are some different things that can be included: ● Current marketing statistics — Clients who are freshly settled into a new place might not be as interested, but you can mention the average price of sales in the area and a few other general stats. ● Holiday or seasonal guides — Include tips for work around the house in specific weather conditions, advice on throwing holiday parties or decorating, or information about tax season savings. ● Event calendars — Feature events around the area for the upcoming month. ● Local spotlights — Highlight something you find interesting in your area by linking to content about it. ● Recipe ideas Use a great-looking template. Your email marketing service should make it somewhat easy to pick out a template that looks good and is convenient for the viewer. A grid is a good idea if you want to link more than one or two pieces of content. Be sure that it’s mobile compatible and looks good on a phone, as well. A lot of the viewers will be on iPhones or Androids. You want a layout that can add three or four photos of the content you link, then leave some space at the end for your call to action. Making Reviews Easy In general, people are more willing to give you a review if you make the process simple for them. If your past clients think they will have to jump through hoops to give you a review, they’re likely to give up, procrastinate, or never bother trying in the first place. If you’re asking past clients for a review, especially if it’s been a while, make it easy and provide them detailed instructions and links to all of the places you want them to post their review. You can create a page on your website with instructions or email instructions to clients individually.
30
Powered by FlippingBook