Past Clients Guide - Referral Marketing.pdf

A site that really does this well is ReviewTyler.com. Check it out, and you’ll see why it’s so effective. ● He offers a desirable prize to anyone who leaves a review: a miniature iPad, offered monthly. ● The website offers clear instructions for ALL of the different review sites, from Zillow to Angie’s List to Yelp. That means clients can choose which one they want to leave the review on, and Tyler makes it easy with step-by-step directions. ● Not only does the site make it easy and worthwhile to review Tyler, it also captures contact information in the form at the bottom of the page. Reviewers are happy to leave their info (how else would they find out if they won the iPad?!) and Tyler can add them to his database. ● The page also assures reviewers that everyone will win SOME sort of prize, and the “grand prize” for the iPad will keep them coming back to see the live drawing video. As a bonus for Tyler, they’ll probably tell friends and family about it, resulting in more leads for Tyler! If you want to direct people to your website review page for instructions, make it as easy as following a link on one of the emails you send or on one of your social media pages. If you want them to follow the link and leave feedback, try saying something like the following: Thanks so much for being a client of mine. In an effort to improve my business and work toward helping people like you in the future, I have decided to ask a few of my clients that I particularly enjoyed working with to share a review of my real estate services. After that, simply include either a link to your review page, a link to the survey from Part One of this guide, or a typed-out list of questions. Be aware that older past clients probably aren’t going to write as much. That said, if it has been a substantial amount of time since the transaction, you will

probably want to try a shorter, simpler survey. Here are some ideas for very basic questions: ● What made you choose me as your agent? ● What was the best thing I did to help you buy/sell your home? ● What could I have done differently to serve your needs? ● Did I meet your real estate needs?

● Would you recommend my real estate services to your family, friends, or colleagues? Why? An Email Thank You for Anyone Who Gives You a Review Here’s an example of an email thanking someone for a review. It’s similar to the thank you that you would send after someone completes a survey. However, if they write a review that can be used

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