Share Reviews in Your Emails Create an email marketing campaign that will regularly highlight a couple of your past clients and what they have to say about your services. These can be client reviews, a photo of a happy client or a call to action at the end of the email leading readers to your testimonials page on your real estate
website. You can incorporate reviews as part of your regular newsletters. Share Reviews in Your Direct Mail Campaigns
If you do a lot of direct mail, such as postcards and flyers, that’s the perfect opportunity to include one of your most glowing reviews. Locals who are receiving materials in the mail will want to know other locals have benefitted from your services. Remember, people read printed material more carefully than online material. If you are pursuing a lead for a listing, you’ll also definitely want to include reviews and testimonials as part of your “shock and awe” package, as we sometimes refer to it, which is another name for the pre-listing package that you send to a hot lead to get them ready to sign with you before you meet them in person. Add a print-off of online reviews regarding local sales in their neighborhood, if possible. Printing them out is better than telling a seller to visit a link. Make sure each testimonial or review you choose to include demonstrates your strengths and what specific skills made the sale. Reviews do more to establish your worth than anything else. Share Reviews in Your Listing Presentations When you give a great listing presentation to a seller, reviews and testimonials should also be part of what convinces them to work with you. Include different reviews or testimonials than what you used in the pre-listing package, if possible. I always suggest putting them at the end of the presentation, after you’ve gone over all the other elements. That way, knowing how much other clients have trusted you and found success with you is what “seals the deal.”
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