You could even add in a call to action for the person to refer anyone to you in the new year. Blog and Promote it to Your Sphere The beauty of creating a blog is that you can create an awesome post and then use that content in multiple ways. You can create a post with similar information — like the topics suggested above (home tips, photos, advice, etc.). Once posted, you can then email your blog posts to your former clients and promote them on social media. You could even print them out and mail them. The bottom line is that you can create helpful content once and redistribute it in multiple ways. It’s a great way to get value out of any work you do. When you're running a blog, an editorial calendar can help you keep track of your posts. Publishing your posts on a schedule helps you stay organized and can help former and potential clients keep up. Writing and publishing blog content may be an effective strategy in the short term. But if you’re not tracking the topics you cover and the types of articles you produce, along with the frequency at which you publish these posts, you won’t manage to provide the greatest value to your audience. Call and Have a Conversation Another really old-school method that is still effective is calling and having a phone conversation. Once a quarter, for example, you could call all the people in your database who are likely to refer you and just touch base with them to see how they're doing. This doesn't have to be a complicated script — it's all about being natural and keeping it personal. Conversation examples could be: “How are you enjoying your new home?” or “Do you need any help with things around the house? I can put you in touch with a good local contractor.” You can also reference things you previously discussed or that you recently saw on social media, such as a new employment opportunity or recent graduation. Chances are, they won’t ask for any assistance from you, but the communication lets them know you care and are available, which is what you’re going for. Break Bread Over Coffee or a Meal You can always offer to catch up with former clients over coffee, breakfast, lunch, or dinner. The core idea here is to involve your clients in no-pressure gathering that will show you care about them as people and not just as clients.
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