Past Clients Guide - Referral Marketing.pdf

● Fresh produce, or homemade food item made with fresh produce ● Gas card for road trips ● Tumbler for keeping drinks cold ● Beach tote or Cooler Host a Dinner at a Property and Invite Them A party is a great way to not only get back in touch with older clients but also meet a few potential clients. You could even invite people to bring their own dishes to share. Here are a few tips to make the party easier on you and everyone you invite: Host the party in a vacant home. Not only will be easier for you to manage if you aren’t at your own house, it’s the chance to show the home off and have the party double as an open house! Stage the home to create a festive environment. Provide seasonal treats, goodies and finger foods with non-alcoholic beverages, such as punch or tea in the warm months or cider and cocoa around the holidays. Play tasteful music softly in the background to improve the atmosphere without making it difficult for people to talk. Include a raffle offering up to $25 (maximum tax deduction per item) in prizes or gift cards. Holding a drawing also allows you to collect names and contact information for future leads if you invite a wide variety of people. Give out your books from Authorify.com or your other marketing materials to attendees next to a plate of treats with a sign that says “Take one of each!” Recognize Big Events in Their Lives If you aren’t doing this already, keep a calendar with all of your past clients’ birthdays and other milestones, if possible. While this might strike you as a great deal of effort, remember that the people you’ve worked with are the lifeblood of your business. When you send them birthday or holiday cards, you can also choose to send a gift or a gift card for a small amount along with it. Besides birthdays, home anniversary cards are some of the best ones to send out as well. This will bring up the fond memory of moving into their new home and hopefully your good service as well.

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