...says the over-promising, under-delivering agent. This is a tricky one for any Realtor trying to survive “the game.” If you’re any good (or on your way to greatness), you’ve probably learned that working in real estate means you need to be stellar when it comes to engaging confidence in your prospects. What that means is… You have to talk the talk. Here’s another situation where, to really succeed, it’s necessary to paint a pleasant, promising picture — despite possible obstacles — when you meet with new clients. Inspiring confidence is an important factor when you’re trying to connect, and a certain amount of hopeful estimations and self-promotion is almost required to seal the deal. However, great care needs to be taken with big promises. Even with a listing that — for all intents and purposes — should sell like cake, a seller might still become frustrated if the initial buzz caused him to think a bidding war was imminent and he was going to walk away with $50,000 more than he originally hoped. Do your homework, be confident in your own figures and marketing scheme before trying to convince a client to come on board with your grand plan. There’s a whole world of difference between inspiring confidence and spinning hype. 4. Just be there. This one should be common sense, but you’d be surprised how many agents make appointments to show a home and then — gasp! — don’t show up! Do not be one of those agents! This business is all about getting listings, right? Wrong. It’s about getting and managing successful listings, start to finish. Don’t think that just because you signed a client, you can’t mess the whole thing up by pulling a no-show, or some equally unprofessional stunt. Remember that terrifying Google search? Thousands of people are ditching Realtors. So, this one is simple...just be there. Last but not least...one of the biggest complaints clients have about Realtors just proves that:
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