Past Clients Guide - Referral Marketing.pdf

Introduction Hi everyone, it’s Calvin Curry. After you help a client close a home, it’s easy to get swept up in the fanfare and celebration of a job well done. However, this brief window of time is the best opportunity to go after what will undoubtedly grow your business in the long run: a real estate review from a happy client. While clients are still toasting their new homes and reflecting fondly on their experiences, it’s a good idea to candidly ask them to share their thoughts — and then repurpose their feedback for your marketing strategies. Unsure of how to go about it? That’s why we’ve created this guide.

Reviews are a great way to separate yourself from the local competition and get honest responses from people you’ve worked with about your strengths and weaknesses.

Once you have a collection of top-notch reviews in your arsenal, implementing what past clients have to say about your work is a surefire way to attract new clients and encourage them to trust in your abilities. This guide will tell you everything — from when to ask for a review to how to ask for a review to what to do with the review once you receive it — even if the review isn’t so great. Whether you’ve been in the real estate business a while but could use fresh feedback, or you’re a new agent hoping to cement your reputation, this guide is sure to help you improve your reputation. We suggest reading the entire guide from start to finish before implementing any tips. Envisioning your entire strategy before it happens is always a great idea.