Past Clients Guide - Referral Marketing.pdf

Again, this is another opportunity to get a better read on how the client is feeling. The point is to have dialogue and to assess whether they enjoyed working with you and want to talk about things “not strictly business.” When Should You NOT Send a Survey? Unfortunately, there are times when you should not ask for feedback from a past client. If the experience left a sour taste in their mouth, it’s probably in your best interest not to ask, since the feedback will likely not be constructive and you may even incite them to leave a negative review. If they openly blamed you for difficulties in the process or a glitch in the closing — or they were generally hostile — save yourself the heartache (and potentially damaged reputation) and don’t ask them to give anymore input.

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