Email: Again, different people respond to different types of emails. If you don’t know someone as well or haven’t spoken to them in a while, you might want to go with a longer email to explain your intentions and re- establish a connection. If you regularly speak with someone, a longer professional email might not be the best choice. Most people you know well would be more likely to respond to a short, to-the-point email. You can also start with the longer email after your first mailing, then shorten your approach each month you follow up.
Subject Line Ideas 1. Did you get the magazine? 2. I mailed you a magazine. Did you get it?
3. I sent you something in themail. Did you get it? 4. Did you see the magazine I sent you?
Email Variation 1
Hey NAME,
I hope you are doing well. I wanted to check in to see if you received the magazine I sent you this month. Home Sweet Home is a monthly home magazine with lots of tips and fun articles for homeowners. I hope you enjoyed the content as much as I did! I also wanted to check in to see if you or anyone you know is looking to buy or sell a home in the near future. If you are planning to sell, I’d be happy to provide you with a free Comparative Market Analysis to determine the value of your home. We can also meet to discuss the best ways to market your home and get it sold for top dollar. If you know someone else looking to buy or sell, would you do me the honor of sharing my information with them the next time you speak? I would love to guide them through their real estate transaction. As always, I am here for anything you need and hope we can catch up soon. Please keep me in mind the next time someone you know is looking for an agent. Your referral would mean the world to me.
Sincerely,
AGENT NAME BROKERAGE PHONE EMAIL
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