CREATE A COZY INTERIOR
The most successful winter staging creates a cozy atmosphere. Naig shared tips for creating an inviting space on short, cold days. “Winter staging is all about contrast with the season. Flood a house with bright light, apply some warm paint color and fresh linens to the bed, and everything can suddenly feel lively even while the outside world seems otherwise frozen. Once, I staged a house in Des Moines with nothing more than oversized throw blankets, a tray of mugs in the kitchen, and a few potted evergreens near the entry. Buyers always said that it “felt like home.” During the holidays, consider leaving up some classic decorations without overwhelming the space. Set the tone for cozy winter evenings with the smell of fresh-baked cookies or a cinnamon potpourri, a crackling fire in the fireplace, and a space for boots and coats. Keep the indoor temperature warm, but not hot, so guests feel comfortable as they consider your home. Also, crack windows to drive out stale winter air, avoid strong-smelling cleaners, and ensure the home is free of mold and mildew.
During summer showings, potential buyers are less focused on energy efficiency concerns of drafty windows and doors. When temperatures drop, however, it can become the perfect opportunity to highlight energy-efficient upgrades, especially expensive additions such as insulated windows, updated furnaces, and smart thermostats. In warmer climates, you can still point out energy- saving additions like solar panels and shade trees that result in lower utility costs year-round. HIGHLIGHT ENERGY EFFICIENCY
REFOCUS PHOTOGRAPHY & MARKETING
Marketing is a key component regardless of what time of year you list your home. However, there are special considerations when listing in the off-season. Be sure to use professional photos. If possible, use pictures from warmer months (with greenery) of the outside of the home to showcase the year-round appeal. Consider creating a virtual tour for interested parties who are deterred by the weather. Offer a comprehensive 3D walkthrough and attach it to the listing for easy online access. An agent can also set up a video call with potential buyers to walk them through in real time.
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