Therefore the following two skits were presented. They are slightly exaggerated for theatrical purposes, but withal they carry their selling points well and illustrate the five Wheelerpoints:
1. Don’t Sell the Steak – Sell the Sizzle! 2. “Don’t Write – Telegraph!” 3. “Say It With Flowers!” 4. Don’t Ask If – Ask WHICH! 5. Watch Your Bark!
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