Tested Sentences That Sell - Referral Marketing.pdf

Selling Demonstration 1 The Wrong Way to Sell Powder and Perfume to a Man Shopping for His Wife CLERK (Powdering nose.): “I’ll be with you in a minute.” CUSTOMER: “Do you sell powder here?” CLERK: “Yes, we do.” CUSTOMER: “Well, I’d like to buy some.” CLERK (Looking strangely at customer.): “Yes, what shade do you wear?” CUSTOMER: “It’s not for me; it’s for my wife.” CLERK: “Is she blonde or brunette?” CUSTOMER: “She’s a redhead.” CLERK: “Well, here’s something good for her.” CUSTOMER: “How much?” CLERK: “Let’s see.” (Looks at label on box.) “It’s $1.50.” CUSTOMER: “Oh that’s too much money. Do you have anything cheaper?” CLERK: “Here is another one at $1.00 that’s pretty good.” CUSTOMER: “Well, what is the difference between the $1.00 and $1.50 box?” CLERK: “Between you and me the color on the box is the only difference. All us girls

use the red dollar box.” (Gets confidential with customer.) CUSTOMER: “Humph! Give me the dollar box then.”

CLERK: “How are ya fixed for perfume?” CUSTOMER: “No thanks, I never use it.”

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