Tested Sentences That Sell - Referral Marketing.pdf

CLERK: “Not for you; for your wife – the redheaded one!” CUSTOMER: “No, that will be all; I’m in a hurry .

CLERK: “But it’s so cheap.” CUSTOMER: “No, not today.” CLERK: “But it’s only $5.00.” CUSTOMER: “No – JUST powder!” CLERK: “But we’ve got a contest on today, and --- “

CUSTOMER (Getting angry.): “I don’t care about your contests. I’ll be back some other time.” (Hurrying out of store.) “Such high pressure. I’ll never come back again.” CLERK: “People haven’t got any money these days.” The Right Way to Sell Powder and Perfume to a Man Shopping for His Wife CLERK: “Lovely morning, isn’t it?” CUSTOMER: “Yes, it is … I’d like to see some powder.” CLERK: “Did you want it for a blonde or brunette?” CUSTOMER: “A redhead.” CLERK: “Here is something that is very becoming to redheads.” CUSTOMER: “How much is it?” CLERK: “It’s $1.50.” CUS TOMER: “That’s quite a bit; got anything cheaper?” CLERK: “Yes, sir, here’s some at $1.00.” CUSTOMER: “What is the difference between the $1.00 and $1.50 powder?” CLERK: “The $1.50 powder is made especially for redheads, and will cling to the skin lo nger. She won’t have to powder so often. It’s very lasting!”

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