Tested Sentences That Sell - Referral Marketing.pdf

CLERK: “Sure – what size does your wif e take?” CUSTOMER: “Why, she didn’t say.” CLERK: “Well, how long have you been married?” CUSTOMER: “Thirteen years, why?” CLERK: “Then you ought to know what size hose your wife wears. Put your foot on the counter.” (Customer places foot on counter. )

CLERK: “Is her foot as large as yours?” CUSTOMER: “No – only about half.” CLERK: “Then she’ll take size 10. Now, here’s a swell pair at $1.50. CUSTOMER: “Haven’t you anything cheaper?”

CLERK: “Sure, here’s some at a dollar.” CUSTOMER: “What’s the difference?”

CLERK: “Fifty cents difference ; but all us girls wear the $1.00 ones, and we like them. CUSTOMER: “Hump – well, give me the $1.00 pair. If they’re good enough for you clerks, they’re good enough for my wife.” CLERK: “How about two pair?” CUSTOMER: “No, my wife only wears one pair at a time.” CLERK: “Well, why not be generous and buy her two pair?” CUSTOMER: “Nope – just one. Hurry.” CLERK: “But my sales book is low today and I need some sales … “ (Follows customer off stage, trying to sell him.) CUSTOMER: “I’ll be back some other time. The dumb clerks – the way they high pressure you today!” CLERK: “The dumb customers. They have no money in their pockets these days.”

P. 125

Powered by