Tested Sentences That Sell - Referral Marketing.pdf

Summary of Wheelerpoint 3

A g ood single sentence should reinforce “Tested Words” with “Tested Techniques.” The MOTION that accompanies utterance of words – the expression on your face at the time and the manner in which the “sales package” is handled – are a

part of your successful sales presentation. Say it quickly – but say it with gestures.

Then, if possible, make the prospect imitate what you have done. Make him a part of your “show.” It’s the MONKEY -SEE, MONKEY-DO instinct in the buyer. DEMONSTRATE – but DEMONSTRATE TO SELL! If you want your selling words to “ring the bell” twice as hard, follow Wheelerpoint 3, and “SAY IT WITH FLOWERS” – and don’t ask the prospect IF he wants to buy, but HOW and WHEN and WHERE and WHICH, the technique of closing a sale, which we will find in Wheelerpoint 4, in the next chapter.

Get action with action.

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