Personal Development Hacks - Referral Marketing.pdf

Whether it’s a dissatisfied client or a financial slump, solving any problem with logic ensures we make the best of things and move forward.

Here’s an example. Suppose you are a Realtor with a prospect who planned to list a beachfront property with you, but at the last minute, they decide to list with someone else. An emotional reaction would be to stew over the loss and feel dejected about the possibility of listing other homes. A logical reaction would be to call up the prospect and earnestly ask for feedback on why they chose another agent, then use that feedback to improve. Try this trick. Write out a recent scenario where you responded with emotion. Then, rewrite it as though you responded with logic and imagine how things might have gone more smoothly. Remember, emotions make us tired and cause us to ruminate over problems, when we should be taking action. Track Results Let’s suppose you implement a new tactic for reaching leads — but then you don’t record how many you reached out to, how many called back, and why they called back. Because you failed to track these results, you aren’t sure if your new method was an overall success. This is not working smart. No matter what results you’re working with — prospects calling you back, annual sales — always track them so you know what worked and what didn’t. If you don’t, you risk repeating activities that are not successful. Learn fromMistakes There is no point in tracking results if we don’t learn from our mistakes. Just as a student studies the marks his teacher makes on a paper to see what should be improved, you should study results — even the not-so-great ones — to learn what to do and what not to do in the future.

35

Powered by