How to Win Friends and Influence People - Referral Marketing.pdf

over the hill, they probably rebuilt the fire and longed to burn up the whole park. With the passing of the years, I acquired a trifle more knowledge of human relations, a little more tact, a somewhat greater tendency to see things from the other person’s standpoint. Then, instead of giving orders, I would ride up to a blazing fire and begin something like this: “Having a good time, boys? What are you going to cook for supper? . . . I loved to build fires myself when I was a boy - and I still love to. But you know they are very dangerous here in the park. I know you boys don’t mean to do any harm, but other boys aren’t so careful. They come along and see that you have built a fire; so they build one and don’t put it out when they go home and it spreads among the dry leaves and kills the trees. We won’t have any trees here at all if we aren’t more careful, You could be put in jail for building this fire. But I don’t want to be bossy and interfere with your pleasure. I like to see you enjoy yourselves; but won’t you please rake all the leaves away from the fire right now - and you’ll be careful to cover it with dirt, a lot of dirt, before you leave, won’t you? And the next time you want to have some fun, won’t you please build your fire over the hill there in the sandpit? It can’t do any harm there. . . . Thanks so much, boys. Have a good time.” What a difference that kind of talk made! It made the boys want to cooperate. No sullenness, no resentment. They hadn’t been forced to obey orders. They had saved their faces. They felt better and I felt better because I had handled the situation with consideration for their point of view. Seeing things through another person’s eyes may ease tensions when personal problems become overwhelming. Elizabeth Novak of New South Wales, Australia, was six weeks late with her car payment. “On a Friday,” she reported, "I received a nasty phone call from the man who was handling my account informing me if I did not come up with $122 by Monday morning I could anticipate further action from the company. I had no way of raising the money over the weekend, so when I received his phone call first thing on Monday morning I expected the worst. Instead of becoming upset I looked at the situation from his point of view. I apologized most sincerely for causing him so much inconvenience and remarked that I must be his most troublesome customer as this was not the first time I was behind in my payments. His tone of voice changed immediately, and he reassured me that I was far from being one of his really troublesome customers. He went on to tell me several examples of how rude his customers sometimes were, how they lied to him and often tried to avoid talking to him at all. I said nothing. I listened and let him

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