How to Win Friends and Influence People - Referral Marketing.pdf

pour out his troubles to me. Then, without any suggestion from me, he said it did not matter if I couldn’t pay all the money immediately. It would be all right if I paid him $20 by the end of the month and made up the balance whenever it was convenient for me to do so.” Tomorrow, before asking anyone to put out a fire or buy your product or contribute to your favorite charity, why not pause and close your eyes and try to think the whole thing through from another person’s point of view? Ask yourself: “Why should he or she want to do it?” True, this will take time, but it will avoid making enemies and will get better results - and with less friction and less shoe leather. "I would rather walk the sidewalk in front of a person’s office for two hours before an interview,” said Dean Donham of the Harvard business school, “than step into that office without a perfectly clear idea of what I was going to say and what that person - from my knowledge of his or her interests and motives - was likely to answer.” That is so important that I am going to repeat it in italics for the sake of emphasis. I would rather walk the sidewalk in front of a person’s office for two hours before an interview than step into that office without a perfectly clear idea of what I was going to say and what that person - from my knowledge of his or her interests and motives - was likely to answer. If, as a result of reading this book, you get only one thing - an increased tendency to think always in terms of the other person’s point of view, and see things from that person’s angle as well as your own - if you get only that one thing from this book, it may easily prove to be one of the stepping - stones of your career. PRINCIPLE 8 - Try honestly to see things from the other person’s point of view.

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