How to Win Friends and Influence People - Referral Marketing.pdf

century he handled artists - such world-famous artists as Chaliapin, Isadora Duncan, and Pavlova. Mr. Hurok told me that one of the first lessons he had learned in dealing with his temperamental stars was the’ necessity for sympathy, sympathy and more sympathy with their idiosyncrasies. For three years, he was impresario for Feodor Chaliapin - one of the greatest bassos who ever thrilled the ritzy boxholders at the Metropolitan, Yet Chaliapin was a constant problem. He carried on like a spoiled child. To put it in Mr. Hurok’s own inimitable phrase: “He was a hell of a fellow in every way.” For example, Chaliapin would call up Mr. Hurok about noun of the day he was going to sing and say, “Sol, I feel terrible. My throat is like raw hamburger. It is impossible for me to sing tonight.” Did Mr. Hurok argue with him? Oh, no. He knew that an entrepreneur couldn’t handle artists that way. So he would rush over to Chaliapin’s hotel, dripping with sympathy. “What a pity, " he would mourn. “What a pity! My poor fellow. Of course, you cannot sing. I will cancel the engagement at once. It will only cost you a couple of thousand dollars, but that is nothing in comparison to your reputation." Then Chaliapin would sigh and say, “Perhaps you had better come over later in the day. Come at five and see how I feel then.” At five o’clock, Mr. Hurok would again rush to his hotel, dripping with sympathy. Again he would insist on canceling the engagement and again Chaliapin would sigh and say, “Well, maybe you had better come to see me later. I may be better then.” At seven-thirty the great basso would consent to sing, only with the understanding that Mr. Hurok would walk out on the stage of the Metropolitan and announce that Chaliapin had a very bad cold and was not in good voice. Mr. Hurok would lie and say he would do it, for he knew that was the only way to get the basso out on the stage. Dr. Arthur I. Gates said in his splendid book Educational Psychology: “Sympathy the human species universally craves. The child eagerly displays his injury; or even inflicts a cut or bruise in order to reap abundant sympathy. For the same purpose adults . . . show their bruises, relate their accidents, illness, especially details of surgical operations. ‘Self-pity’ for misfortunes real or imaginary is in some measure, practically a universal practice."

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